Mooogu

Group project with: Anqi Qu, Greta Musumeci, Lucrezia Marsili, Laura Scateni and Shantha Anjana Shahjahan

Mooogu is a mushroom growing panel that allows users to create their own patterns. It transforms a source of food into a decorative element that enhances the domestic environment. Additionally, it encourages interaction in co-living situations.

Background: Food crisis & Emerging trends

Food crisis

The whole earth has been heavily impacted by the effects of climate change and this inevitably has a huge impact on agriculture, with the intuitive consequence that food production becomes more difficult. The growing population has also increased the demand for food significantly.

Climate change reduces agricultural productivity.

Climate change reduces variety of food.

Climate change reduces nutritional supply.

Meeting the food demand of a growing population is a future challenge.

Emerging trends

Green lifestyle:
Home gardening solutions are being taken as a versatile option to address food insecurity.

Food environmental consciousness:
A growing number of consumers is paying attention to the impact of their food choices and seeking sustainable products.

Cut on meat consumption:
More people are trying to reduce their red meat consumption and other foods which include rich nutrition become mainstream in daily diets.

Scenario: A Greener Community

People nowadays are very conscious of climate change and its impact. And at the same time, the awareness of improving the quality of life, has spread among the majority of the population. To do that people in the communities are coming together to push back climate change by adopting more sustainable habits and helping one another.
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People have been reconnecting to a more traditional way of cooking and, in particular, growing their food. And they come together to grow their food collaboratively.
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The growth of home gardens gives the city a greener appearance. People are seeking a healthier lifestyle, paying attention to seasonal cultivations, and eating local.

Product Details

From scenario to design: How might we promote the self-production of nutritious food at home?

Introducing Mooogu: a beautifully designed mushroom growing panel. Mooogu allows users to create their own patterns, transforming a source of food into a decorative element that enhances the home environment.



Why mushroom?
① Rich in proteins and fibers;
② Easily to grow in domestic environment
③ Could grow at small scale and grow fast

Usage Scenario

Mooogu is a mushroom growing panel that allows users to create their own patterns. It transforms a source of food into a decorative element that enhances the domestic environment. Additionally, it encourages interaction in co-living situations.

System Map

Communication

Logo

The DOTS represents the pattern on the panel.

Mooogu [ Mó - gū ] is the Chinese translation of the word “mushroom”. The three Os are a reference to the pattern on the panel.

Packing

To protect the panels from damaging, Mooogu designed a tailored packaging. It is used both to deliver the online purchases and to hand the product to the customer that buys it in the store.

The packaging consists in simple cardboard boxes, in each of which a panel is placed. The boxes are put one on top of the other and joined thanks to secured wings, that prevent the boxes from moving.

The top box is closed with a lid and everything as strapped with a paper band with handles, to easily carry the product. The inside part of the band contains the basic instructions to guide the user in the process of cultivating.

Website

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Instagram

Poster